Harlequin Case Study Example | Topics and Well Written Essays - 250 words

Harlequin - scale Study Examplehe product since each novel is a prominent segment of a superior product line, whose quality is delivered consistently in a manner that provides immense satisfaction and exhilaration to the consumers (Mark 3).Harlequin should re-enter the single-title business since the business presents the organization with substantive growth opportunities, particularly in basis of enhancing sales volumes. Since trends in the publishing industry show that demand for single-title fictional books continues to increase despite the unchangeable demand of series romance, harlequin should re-enter the business so as to maximize opportunities presented by increase demand. While single-title publishing presents relatively immense risks, the companys previous venture into the business allow prove beneficial since the company is aware of the mistakes it made during its last attempt at the single-title business. Furthermore, harlequins successfulness in the publishing indus try is a significant advantage since a vast legal age of the risks vary depending on the authors reputation (Mark 2). Furthermore, harlequin needs to redefine its brand by entering the single-title business. This is primarily because research indicates substantive declines in the growth of the romance series business, which could, in turn, pull up stakes in massive