Need of a Salesperson to Push Products Essay Example | Topics and Well Written Essays - 1500 words - 1

Need of a Salesperson to Push Products - Essay Example To attain this strategic objective, the sales team has to use a collection of promotional techniques such as publicity, advertising, and creation of sales channels that are new to both the existing and new market ventures. It is usually the duty of the salespeople to determine the needs of the customer and use his experience and professional ability to feel what the customer needs. Good salespeople are those that think beyond the monetary aspect of the deal and take the issue to personal levels. His objectives are supposed to be motivated by both success and failure because, according to Breakenridge (2012), salespeople only make 20% of all their effort in a common market. The situation may be tougher in a new market and simpler in a market dominated by the advertised products. Salespeople are also expected to have the capability of learning the connectedness needs, development needs, problem-solving abilities in which case these will enhance consumer ability to access and use the go ods effectively. Consumer loyalty comes from customer satisfaction. Continued purchase relies on delivering well-being. Salespeople, therefore, ought to have the relevant knowledge or an orientation based on the hands-on experience and practice. Poon and Fatt (2000) contend that salespeople with a learning orientation based on practice and experience perform better. Increased sales are based on this experience and ability to perform better in the marketplace. Therefore, the knowledge and experience give the consumer in-depth explanation of the goods available for sale. The relationships between business and the customers are built by the salespeople in the market. Through relations, salespeople have the ability to secure contracts for the companies that they work for. Salespeople also help customers to think differently about companies and the companies’ products.